Navigate the App Store landscape. Share strategies for app submission, distribution, marketing, and user acquisition. Discuss best practices for getting your app discovered and downloaded.

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Reject Payment Notification
Two hours ago we received 42 emails from Apple with the following content: iTunes Connect Dear ....., The routing number you provided for the bank account ending in ..... is no longer correct. To receive payments, update your bank info with a valid account and routing number. If you have any questions, use the Contact Us module on iTunes Connect. We have been receiving payments to this account for 5 years and nothing has changed with the account. The account is valid and all details are correct. And this is displayed under “Payments and Financial Reports”: Payment Rejected The routing number you provided for the bank account ending in .... is no longer correct. To receive payments, update your bank info with a valid account and routing number. A lovely surprise for Christmas.
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App Review Rejected, Invalid Binary, App Version
I'm submitting a new app for review. I've done this successfully before, but I don't know what's going wrong with this one. On the Distribution page it shows "1.0.2 Invalid Binary" On the App Review page it shows "Unresolved Issues" On the iOS Submission page it shows Type: "App Version", Status; "Rejected" with the banner text: "Your app version was rejected and no other items submitted can be accepted or approved. You can make edits to your app version below." I've tried rebuilding and resubmitting a few times and I keep getting the same reaction. I've tried to figure this out on my own, but I can't figure out what it wants me to do differently. Please can someone provide some direction to let me make progress? Most recent Submission ID is: faf4b652-d32b-4de5-b357-3b1e5744eaa8
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TestFlight Call To Action With Essential Download
Hello, I was just installing an app from TestFlight that has an Essential Asset Pack that's a few GBs in size. It appears the Call To Action inside of TestFlight doesn't take into consideration the Background Asset download status before it changes from Installing to Open. I can't test if this is also the case for apps on the App Store, but I'd expect that it is.
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In Review exceeded 72 hours and Contacts Us had no results
应用ID(id6754838125), A week has passed since I added in-app purchases to the already listed application, but it's still under review and I haven't received any result. I sent an email to inquire and asked me to keep waiting We used Contacts Us There is no result. 2. The call has been made for expedited review. It was submitted on December 11th and is still under review Previously, the result of the app review was available within 48 hours Now, I don't know what solutions can be made to this problem. The company is in a hurry and needs to use the App to release a new movie
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Reached 500 App Store users in 5 days. What worked, what failed, and what I plan to do next?
I recently launched my AI face analysis app Aesthetica on the iOS App Store and reached 500 users in five days so I wanted to briefly share what drove early traction, what I learned about ASO localization and organic outreach, and what I am focusing on next. I am a solo indie developer learning by shipping fast, improving through real user feedback, and proving that launching an imperfect MVP beats waiting for perfection, so feel free to ask anything or share your own experience.
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Analytics Reports API stopped generating daily reports
I am planning to build a service that automatically pulls Apple reports and stores them in my database. I was able to successfully retrieve the APP_USAGE report from the Analytics API; however, while it initially generated daily reports for a couple of days, the daily report generation subsequently stopped. The weekly and monthly reports are generated normally. I also checked the readReportRequest response, and the StoppedDueToInactivity field is returned as false. And also, when I compared the monthly reports between the API and the web console, the data does not match. Does anyone have a solution to this issue, or is there a recommended or updated approach for handling this?
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Advanced App Clip Experience Stuck in 'Received' Status in App Store Connect
Hello, We are reporting an issue with an Advanced App Clip Experience that we created in App Store Connect. Issue: The Advanced App Clip Experience, created on Wednesday, December 10th, has remained in the 'Received' status since its submission, and we have not seen any progress or change in its review status. Context: After conducting extensive research through the Apple Developer Forums, we have observed that numerous developers have reported similar problems with Advanced App Clip Experiences getting stuck indefinitely in the 'Received' status. In several of these discussions, the recommended course of action for persistent delays or lack of status updates is to open a report via Feedback Assistant. FYI, our feedback assistant number is FB21344257 We kindly request your assistance in investigating this matter and helping us move forward with our Advanced App Clip Experience. Thank you for your time and support. Best regards,
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Apple’s age rating deadline: will apps be blocked after 31 Jan 2026?
Apple sent a final reminder asking developers to complete the updated age rating questions in App Store Connect. Final reminder: Answer the updated age ratings questions. We’re reaching out because you have not provided responses to the updated age ratings questions in the App Information section of your app in App Store Connect. If you don’t answer these questions by January 31, 2026, you won’t be able to submit app updates in App Store Connect. The email says that if the age rating questions are not answered by 31 January 2026, you will not be able to submit app updates. What is not clear is what actually happens after that date. Many of us are in the middle of development and may not be ready to submit a new build before the deadline. The email does not explain whether this means: A) You can still submit updates after 31 January 2026, as long as you complete the age rating questionnaire before submitting, or B) The app becomes locked and cannot be updated at all once the deadline passes This is not stated explicitly in the email, which makes it confusing for me. It would be helpful if Apple could clearly confirm what developers should expect after 31 January 2026, especially for apps that are still undergoing active development. Anyone knows?
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Can not re-upload an Asset Pack that's been archived?
Hello, I'm trying to upload an asset pack that has the same identifier as an asset pack that I've archived. I understand this isn't likely a common scenario, but I'd expect that uploading an archived Asset Pack to become un-archived. Reverting to the next newest version available for the Asset Pack. Further, this restriction is not clear that you won't be able to reuse the assetPackID on the archive asset pack alert Archive Asset Pack? Are you sure you want to archive "[NAME]" asset pack? All versions of this asset will no longer be accessible by your app. Errors: Failed to create a new background asset pack version for '[NAME]'. (-19243) operation not allowed (409) Cannot create version for an archived background asset. (ID: 2cc6499a-83fa-4bbb-bc1f-0bb67d2a873d) httpBody: { "errors" : [ { "id" : "2cc6499a-83fa-4bbb-bc1f-0bb67d2a873d", "status" : "409", "code" : "STATE_ERROR.ARCHIVED_BACKGROUND_ASSET", "title" : "operation not allowed", "detail" : "Cannot create version for an archived background asset." } ]
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Guideline 3.1.5 - Business - Payments - Cryptocurrencies
Hello everyone, We’ve been trying to resolve an App Review issue for almost a month now and would really appreciate advice from anyone who has gone through a similar process. We are a legally regulated financial institution with licenses in multiple jurisdictions. Our app includes crypto exchange–related functionality. To comply with Apple’s requirements, we have: Limited App Store availability strictly to countries covered by our licenses Prepared a detailed licensing document for every review cycle Provided a country-by-country breakdown explaining under which license we are allowed to provide services Included official registry links and screenshots from regulators’ registers Attached this document to every App Review submission Despite this, we repeatedly receive the same response from Apple: “Your exchange app has not been submitted by a corresponding exchange or recognized financial institution or you have not demonstrated you are partnered with an exchange with supporting evidence of permissions, registrations, and/or licenses to offer exchange services.” “The storefronts you selected include locations where you or your service providers have not provided supporting evidence of permissions, registrations, and/or licenses.” The main challenge is that Apple does not specify: Which exact jurisdiction is problematic Which license is considered insufficient Whether the issue is with our status as a financial institution vs. being a “recognized exchange” Or whether additional corporate or constitutional documents are expected (e.g. articles of incorporation, regulatory approvals, partnership agreements, etc.) At this point, we’re unsure how Apple expects licensing evidence to be presented in a way that can actually be reviewed and approved. Questions to the community: Has anyone successfully passed review for a crypto exchange app as a regulated financial institution? Are there specific documents Apple expects beyond licenses and registry confirmations? Is there a known best practice for structuring licensing evidence for App Review? Any guidance or shared experience would be extremely helpful.
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Cannot Update Age Rating
Recently I got an email stating I need to update age rating questionnaire. I have tried to update age rating for my app in App Store using the account owner already. I have followed this tutorial (https://developer.apple.com/help/app-store-connect/manage-app-information/set-an-app-age-rating/), but the age rating cannot be updated. Anyone know how to update this, please let me know
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App Store review delay - waiting since December 3 for an important update
Hi, I’ve been waiting for App Store review since December 3, and the submission is still in Waiting for Review status. The update itself is very important for the app, but technically simple, with no unusual changes or new permissions. In the past, reviews were completed much faster, so this delay is concerning. Is anyone else experiencing similar review times recently, or is this a known slowdown? Thanks.
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ITMS-90426: Invalid Swift Support - The SwiftSupport folder is missing. Rebuild your app using the current public (GM) version of Xcode and resubmit it
We are getting the above mentioned error while uploading to TestFlight. We have used a Swift Class to request for the Age Range via DeclaredAgeRange Framework. We have exposed Swift class and a helper function to be available in Objective-C layer. We have enabled the following build settings SWIFT_OBJC_INTERFACE_HEADER_NAME = "Common-Swift.h"; SWIFT_OBJC_BRIDGING_HEADER = "Common-Bridging-Header.h "; ALWAYS_EMBED_SWIFT_STANDARD_LIBRARIES = YES Also we are compiling the application using latest available Xcode release 17C52 Is there anything else we need to do to resolve the error?
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Xcode Cloud Fails on Export: App Store Connect Authentication Error
Hello, Our Xcode Cloud builds are successfully archiving but fail every time during the "Export archive for app-store distribution" step. The issue appears to be a persistent authentication failure with App Store Connect that we are unable to resolve. Primary Error: The build logs show a critical authentication failure. IDEDistribution.critical.log shows: App Store Connect request for store configuration failed for account Session Proxy Provider... Unable to authenticate with App Store Connect. DVTITunesSoftwareService.log specifies the error is DVTITunesSoftwareServiceFoundation.DVTServicesSessionProviderCredentialITunesAuthenticationContextError.proxy. The build process eventually terminates during the IDEDistributionSymbolsStep with an Rsync failed error, which we believe is a symptom of the earlier authentication failure. Troubleshooting Already Performed: We have already taken the following steps without success: Verified the account used for the integration has "Account Holder" and "Admin" roles. Confirmed that Xcode Cloud's automatic signing is working correctly and is able to create new provisioning profiles. Thoroughly checked the App Store Connect web UI under Users and Access > Integrations > Xcode Cloud for a way to reset the connection, but no such option exists. Removed and re-added the Apple ID in the Xcode application's settings (Xcode > Settings > Accounts) on a local Mac. Our hypothesis is that the integrated authentication session between Xcode Cloud and App Store Connect is invalid or stale, and there is no user-facing way to reset it. Has anyone else encountered this "Session Proxy Provider" authentication error with Xcode Cloud? Is there a known solution or a different method to force a re-authentication of the service connection? Any guidance from Apple engineers or other developers would be greatly appreciated. (Developer Support Case: 102717975870)
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How to properly use PermissionKit to ask permission
For testing permission response we can use the sandbox account However, when testing permission requests using the AskCenter API, none of the ask API works for me in xcode 26.2 rc and iOS 26.2 rc. For SignificantAppUpdateTopic, I got errors like "The user is in a region that does not support this type of ask" in the console log, but I've already set my billing address to Texas. For CommunicationTopic, the console shows several XPC-related errors, and I’m not sure which of them are relevant. Both of them show an alert view of "Can't ask, An unknown error occurred" Can someone help to guide us how to test the request flow? Thanks
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CPP Stuck in "Waiting for Review " for Weeks, i'm desprated
My app's Custom Product Page (CPP) submission has been stuck in "Waiting for Review" since its initial submission on Decemberr 28th, for over two weeks now. Key Timeline and Troubleshooting: Initial Wait and Self-Check: Initially thought it was a normal queue, but there was no progress after several days. Comprehensive Troubleshooting: I have confirmed: Developer account agreements and tax status are normal/valid. This CPP is associated only with the live, published version of the app and is not linked to any pending new version. There are no "Issues to Resolve" prompts in the App Store Connect backend. Attempted Standard Solutions: I have tried "Withdraw and Resubmit" multiple times. The operation completes successfully, but the status always reverts to "Waiting for Review" and never progresses to "In Review". Contacted Official Support: I have reported this issue multiple times through the App Store Connect "Contact Us" form and via email, explaining the suspected technical fault. However, I have not received any substantive feedback. My Core Question: Could this possibly indicate that my account or this specific CPP submission has encountered some rare "lock" or data synchronization failure within the backend system? APP INFORMATIONS APP NAME:Phàm Nhân Ngự Linh Truyện OEG APP ID:com.oeg.bgyn.ios CPP SUBMISSION ID:8e5813d2-c823-4168-a2c3-7030230f11c7 I'm reaching out in desperation because this review delay has already forced us to postpone a critical marketing campaign by nearly 20 days. I'm at my wit's end and genuinely don't know what else to do. Any guidance or insight from the community would be a lifesaver—this situation is putting my job at serious risk. Please, if anyone can help, I would be immensely grateful
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Declared Age Range: How to support age verification on iOS < 26?
Hello, we get in touch as we need some guidance from Apple regarding age verification for minors in our app. Our app supports iOS 17 and above. The Declared Age Range API is available only starting on iOS 26, but we must comply with legal requirements (e.g., Texas SB 2420) and ensure that minor users cannot access certain sections of the app, regardless of the version of the operating system. Our question: What is the correct and Apple-approved approach for handling age verification and restricting access for minor users on iOS versions prior to 26, given that the Declared Age Range API is not available on those systems? We want to ensure that our implementation aligns with the regulations, the App Store Review Guidelines and platform expectations.
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